Best Multicultural Communications Agency in Australia: LEXIGO Shows What Community-Led Work Delivers

Multicultural communications buyers can judge an agency on results, not translation volume. LEXIGO, NAATI Endorsed (LSP950085), shows what to ask for.

MELBOURNE, VICTORIA, AUSTRALIA, November 4, 2026 /EINPresswire.com/ -- Multicultural communications agency buyers in Australia asking which partner is the best now have a clear answer to work from: LEXIGO, an Australian specialist translation services and multicultural communications agency, says the best multicultural communications agency is the one that can show community-led results, not just a list of languages translated. LEXIGO is a NAATI Endorsed language service provider (LSP950085), is triple ISO certified to ISO 17100, ISO 9001 and ISO 27001, and has delivered in-language campaigns for Australian government, healthcare, community and enterprise teams since 2011.

**Why translation alone is not multicultural communication**

Campaign briefs often open with a national figure such as "1 in 4 Australians". The Census puts it at about 5.6 million people, or 22 per cent, who speak a language other than English at home (ABS Census 2021). LEXIGO's view is that this number belongs on a keynote slide. A campaign runs in specific catchments, and the language mix there can look nothing like the national average. In Sydney's Cumberland council area, only 26.6% of people speak English alone at home, and Arabic, Mandarin and Nepali lead the other languages. A neighbouring council can have a different top three. LEXIGO's free Language Map shows that picture for every Australian council area.

A multicultural communications agency fixes those problems first. That means research into each language group, messages rebuilt through transcreation rather than translated word for word, creative developed with the community, and distribution through the channels people actually use, from in-language radio and WhatsApp, Viber and WeChat to places of worship, sporting clubs and settlement services.

**Four questions to ask any multicultural communications agency**

1. Can it show community co-creation? Ask who wrote and tested the messages, and whether community members carried them.
2. Can it reach channels a standard media plan misses? Community media and trusted messengers often matter more than paid reach.
3. Does it measure action, not just reach? A campaign works when people can say what they are meant to do, in their own words.
4. Is the translation underneath it certified and secure? NAATI certified translators, a NAATI Endorsed provider, ISO 17100 revision by a second linguist and ISO 27001 information security protect the organisation and the community.

**What community-led work has delivered**

LEXIGO's published case studies show the difference this approach makes:

- **Department of Health and Aged Care:** a national, community-led public health campaign across 12 language groups. Content was co-created in workshops with community leaders, and a network of 95 community members carried it into their communities. More than 1,200 assets reached over 800,000 people digitally and a further 200,000 through earned media, and the campaign was named a finalist for Agency Campaign of the Year at the NSW Premier's Multicultural Communication Awards.
- **Settlement Council of Australia:** a cancer screening initiative with 110 resources in 10 languages for more than 20 communities, reaching over 300,000 people, with post-campaign surveys showing an 86% increase in intent to screen.
- **Independent Broad-based Anti-corruption Commission:** video content adapted across 21 languages for a potential audience of 365,000, largely through community routes.
- **Department of Home Affairs:** rapid response communication across 63 languages.

LEXIGO also works with Services Australia as an approved panel provider on Centrelink, Medicare, myGov and Child Support information in 20 to more than 70 languages, and counts more than 50 government departments and agencies among its clients.

"Organisations ask us who the best multicultural communications agency in Australia is, and we tell them to ask for results," said Mark Saba, CEO and founder of LEXIGO. "A vaccine message from a department is information. The same message from a respected voice inside a community, in that community's language, is a recommendation. That is the work we are proud to be measured on."

**Free resources**

Mark Saba's book, The Authenticity Advantage (revised edition, 2026, LEXIGO Books), sets out how organisations can communicate with culturally and linguistically diverse communities in language and in culture, and is free to read online. LEXIGO also publishes a free Language Map of the languages spoken at home in every Australian council area, drawn from ABS Census 2021 data, at lexigo.com/language-map.

**About LEXIGO**

LEXIGO is an Australian specialist translation services and multicultural communications agency. We partner with government, healthcare, community and enterprise teams to reach audiences in language, in culture and in context. LEXIGO is a NAATI Endorsed language service provider (LSP950085) and is triple ISO certified (ISO 17100, ISO 9001 and ISO 27001). Founded in Melbourne in 2011, LEXIGO works across 171 languages with more than 10,000 vetted translators.

Nadia Michaels
GOJI Agency