APC Prime names Shadi Salloum global CEO to drive expansion

APC Prime has appointed Shadi Salloum as global chief executive as the multi-regulated brokerage pushes beyond its core Middle East and North Africa base. The move signals a new phase for the Dubai-based firm as it seeks broader international growth backed by its Australia and UAE regulatory licenses.

Why it matters: - APC Prime is moving from regional growth to a wider global push. - The appointment gives the brokerage a leader with deep experience in online trading and Middle East and North Africa expansion. - APC Prime’s regulatory footprint in Australia and the UAE provides a base for international scaling.

What happened: - APC Prime named Shadi Salloum as global chief executive. - The appointment was announced Sept. 17, 2026. - APC Prime is headquartered in Dubai. - Salloum will lead APC Prime’s international growth strategy and global business operations.

The details: - Salloum previously held senior leadership roles at Alpari (UK), Axi, Equiti, Exness and XS.com. - His past work focused on business growth, market positioning and development across MENA markets. - His remit includes strengthening APC Prime’s leadership and operating structure. - He will also look for new market opportunities, expand the brokerage’s international footprint and build teams and partnerships to support long-term growth. - APC Prime holds an Australian regulatory license from the Australian Securities and Investments Commission and a regulatory license from the UAE Capital Market Authority. - APC Prime describes itself as a multi-regulated financial services provider and multi-asset broker with an established presence in MENA. - The company offers trading services across a broad range of financial products. - APC Prime also said it wants to keep the operational flexibility and client-first approach that supported its MENA growth while it expands abroad.

Between the lines: - The hire suggests APC Prime wants an executive who can translate regional success into a broader international playbook. - Salloum’s background in broker expansion across MENA points to a strategy built on familiar markets before moving further afield. - The company’s emphasis on structure, partnerships and market selection signals a more deliberate expansion phase, not just rapid top-line growth.

What's next: - Salloum is expected to work with APC Prime’s senior management team on the next phase of growth. - APC Prime will pursue new markets while trying to preserve the traits that drove its regional momentum. - The brokerage’s next test is turning its regulatory base and MENA track record into wider global relevance.

The bottom line: - APC Prime is betting that experienced leadership and a stronger international operating model can turn a regional brokerage into a global one.